The following companies and organisations are supporting the event in a variety of ways, why not browse their websites to see what else they have on offer.
Nutrition sponsor: supplying energy drink, energy gels and post-race recovery drink. Read their Performance Nutrition Handbook (1.2MB pdf) to optimize your training.
The cycling holiday experts will be doing what they do best - making sure people have a great cycling experience and get home safely by providing one of their familiar 4x4 vehicles as logistical help throughout the event.
Exposure Lights have given a limited edition Pink Camo Joystick worth £180 for the last rider, plus a Classic Enduro and Joystick and highly desirable "UFO" bottle openers as spot prizes for the prize giving.