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Sports Event Management

Hadleigh Farm MTB, London 2012 Olympics photo Newcastleton Cross Border Classic sportive photo

Welcome to S.I.P Events

Our involvement in cycling began back in the early nineties; since then we have built up a wealth of experience working on and organising a variety of cycling events and being involved in the UK cycling industry. Our services and expertise have covered a range of clients from the UCI MTB World Cup Series, National road race and mountain bike event organisers through to small bike shops and charity organisations asking for help to organise local grass-roots races and sportives. We were also privileged to have been heavily involved in the London 2012 Olympic Games mountain bike races and preceeding Test Events.

Through years of racing, riding, volunteering, supporting riders and teams and working with the cycling industry and independent sponsors we have gained an in depth knowledge of what each of these groups expect from a great sports event and we use that information to help create a memorable experience for all involved. For more information about our services and events, please visit the Services page.

Recent Projects

  • Cycle Chilterns tourism and cycling development project
  • London 2012 Olympics - Hadleigh MTB Course Installation
  • The Endurance Series - MTB endurance race collaboration
  • UCI MTB XC World Cup Dalby Forest 2010 & 2011 - marshal co-ordinator, arena support and course set-up
  • European & UK 24hr and 12hr Championships
  • British Mountain Bike Series 2009-2011 - event support
  • The Demo Series (Giant/Specialized/Trek)- full mtb demo event management
  • Newcastleton Cycling Festival - collaboration with local business forum

Latest News

23rd Feb 2014
Run and Ride Winter Classic at Cannock Chase, prelim results available here.


With over 20 years experience working on cycling events, SIP Events can provide a range of services and equipment to suit a variety of sports events needs:

  • Full event management
  • Event marketing
  • Social media management
  • Race timing
  • Course design
  • Route planning
  • Event logistics
  • Volunteer management
  • Marquee hire
  • Venue locating/liaison

If you need help organising an event or need someone to run your event for you, please contact us.